Books by Wim Hof

Get a literal window into the life of Wim Hof through this beautifully crafted new photo book. Exposure tells Wim's story through iconic and never before seen images that provide an unprecedented window into key events of Wim’s life. Each moment captured in time is enriched by poetry and stories from the Iceman himself.

Investigative journalist Koen de Jong was going down a YouTube rabbithole one day, clicking video after video of this crazy person performing extraordinary, bone-chilling feats. Curiosity quickly turned to professional interest, and Koen decided to go all in. For a full year, he not only closely followed Wim, but tested out his method for himself, questioned countless practitioners, and canvassed the surrounding body of science. The resultant findings are compiled in The Way of the Iceman: a comprehensive work, filled with valuable nuggets from the Iceman himself, that paints a full picture of the Wim Hof Method.

Becoming the Iceman is a project inspired by Wim Hof and Justin Rosales to show the world that everyone is capable of controlling their body temperature through conditioning the mind and the body. It is all a matter of perception. Like any new tool, you must understand how it works before you can use it efficiently. This pertains to the cold as well. Wim is the epitome of what can happen if someone uses the cold to train the body — and now it is possible for you to do the same!