While the core of our company is built on the timeless power of nature, we are constantly evolving in step with the latest developments in tech and culture, and are as at home dealing crypto as we are sitting in an ice bath. Hence we tap into people's desire to reconnect with their primal roots, in an Instagram-friendly way.
When you join Innerfire, you present one of the hottest brands in the health & wellness space. The Wim Hof Method is growing exponentially: both conscious breathing and cold therapy are highly popular, and we are the leading brand in both of these pursuits. 100+ new WHM instructors are certified worldwide each year, spreading this important method to every corner of the globe.
Wim ‘the Iceman’ Hof is also an extremely popular figure with athletes, celebrities and influencers. We are inundated with requests for interviews, podcasts, documentaries & tv shows, and Wim's story is even being turned into a Hollywood movie. From Joe Rogan to Justin Bieber— everybody wants a piece of Wim.
Innerfire is a small & dynamic team capable of quickly adapting to the ever-changing modern world. Our Hoffice is located smack in the center of Amsterdam, with ambling tourists and the quaint, calm-inducing canal right outside our giant office window. Inside you find various different work spaces, some with standing desks and others more loungy. There is a full-fledged kitchen, and a workout room with yoga mats and weights. Outside we have a private patio, with adjacent garden and sauna.
