It’s easy to forget how different things were back in 2008. Breathing and cold exposure were not really a thing— certainly not as a remedy for auto-immune conditions. So no wonder people called Wim Hof crazy. Go against convention and you’re bound to meet resistance.
But Wim knew he was on to something, and he held firm to his beliefs. Fast forward one and a half decades and breathing apps are a dime a dozen, ice baths are a post-workout staple, and the Wim Hof Method is a household name.
