It was a cold Autumn day in October, 2021. I found myself standing by the edge of the river, watching as everyone ventured into the ferocious, albeit not too deep, flow of the water below. They were hand-in-hand, ready to embrace not only the cold, but themselves. For many, it was the first experience of the powerful shock the cold water would  offer them through this mighty force of nature. For the others, it was a daily, sacred practice. I found myself standing up to my shins in the water, still as a statue….

Hi, I’m Joe, a Wim Hof Method Instructor, and a former soldier of the British Army who has stepped over to the light side. After years of battling PTSD and a possible TBI after a traumatic incident on tour in Afghanistan, I was pushed out of military service and found myself lost in a world from which I had been alienated. My coping mechanisms were simple yet destructive: avoid all of the problems I was facing by overworking or turning to alcohol - a practice instilled in us as young men of service. Eventually I found myself at breaking point.

Through the introduction of yoga, breathwork and meditation I began to discover ways of exploring the world both around and within me. This path ultimately led me to the power of the cold. The Wim Hof Method has helped me change my life and find purpose again. It gives me structure, allows me to explore healthy practices and to cultivate kindness and resilience in the face of life’s challenges. 

I am passionate about sharing this life-changing method with others, not only for the powerful practices you can learn and take away with you, but also for the sense of community and connection it brings with it too. When we take our lives into our own hands and experience ways in which we can instantly feel good and feel powerful, it radiates from within us and has a profound impact on those around us. Together, we can make a very real and important difference in the world.

I invite you to join me and experience this transformation for yourself. Come alone, with friends, or with family and let us take the world ‘fully in’ and then ‘let it go’!

…Oh and to find out what happened next in my story and learn more about the Wim Hof Method, book a session below. J

Warning: Joe will be found wearing shorts and a T-Shirt year round, or immersed in large bodies of open water with a big messy smile on his face, he’s not crazy, he’s a passionate and joyful Wim Hof Method Instructor. 

It was a cold Autumn day in October, 2021. I found myself standing by the edge of the river, watching as everyone ventured into the ferocious, albeit not too deep, flow of the water below. They were hand-in-hand, ready to embrace not only the cold, but themselves. For many, it was the first experience of the powerful shock the cold water would  offer them through this mighty force of nature. For the others, it was a daily, sacred practice. I found myself standing up to my shins in the water, still as a statue….

Hi, I’m Joe, a Wim Hof Method Instructor, and a former soldier of the British Army who has stepped over to the light side. After years of battling PTSD and a possible TBI after a tra...