Hi, I'm Laurence Abrams. I am a serial entrepreneur, exotic fruit farmer and Wim Hof Method Instructor offering business mentoring, life coaching, cold therapy and mindset practices to unlock your success.

I gained massive amounts of entrepreneurial wisdom after I took over my family business 35 years ago and grew the organization from 150 employees to 1500 with a successful exit in 2020. I also built a software company, offering technology to connect your business relationships online. 

I have always gravitated towards experiences that would help me grow and expand by pushing up against my edges. That is what led me to meeting Wim Hof in 2019 and eventually becoming an instructor. 

I was extremely fearful of going into the cold water. I’d be the last guy to take a cold shower. Yet when Wim personally coached me through my first ice bath at the Fundamentals Course, I not only conquered my fear, but found profound peace with the idea of being the Alchemist of my mind and body. 

I host high vibe events, spa days and Fundamental Courses at my incredible estate and fruit farm near San Diego called Sanctuary of Yum, where my wife and I host wellness workshops, private retreats and weddings. 

We built a gorgeous custom outdoor spa among our exotic edible gardens with an ice plunge, barrel sauna, cedar hot tub, koi pond and salt water pool surrounded by nature in sunny California. 

I hope you will choose to join us at my next Wim event.

Hi, I'm Laurence Abrams. I am a serial entrepreneur, exotic fruit farmer and Wim Hof Method Instructor offering business mentoring, life coaching, cold therapy and mindset practices to unlock your success.

I gained massive amounts of entrepreneurial wisdom after I took over my family business 35 years ago and grew the organization from 150 employees to 1500 with a successful exit in 2020. I also built a software company, offering technology to connect your business relationships online. 

I have always gravitated towards experiences that would help me grow and expand by pushing up against my edges. That is what led me to meeting Wim Hof in 2019 and eventually becoming an instructor. 

I was...